Pay for things. Including:
- Warehousing (separate fulfilment and storage locations because they both work on different cost structures)
- Editing
- Layout
- Art
- Other writers
- Packing supplies running into the thousands
- Taxes
Understand how shipping works including:
- What is cheapest
- What is safest
- What unique special rules the USA has invented today
- What punitive measures the EU have put on us
- How to palatalise boxes
- Where to buy pallets
- How to watch videos on how to palatalise £10,000 of books
- How to pay taxes
Understand how distribution networks work. Not for you.
Understand ISBNs, where, how much, and why you need them.
Have people rely on you financially so that if you fail they fail. Also learn how to pay wages. And taxes
Have an intimate knowledge of book binding techniques and a good relationship with a bookbinding factory.
Learn how kickstarter really works
Learn how and pay for your own Facebook marketing
Learn how and pay for your own Google marketing
Get good at writing ad copy quickly
Do you know how and where to register new publications? Because you have to
Own and use photoshop and indesign or pay someone to do it for you
Learn about typography or pay someone to know it for you
Learn how to contact business2business businesses and how that works
Get an accountant, and learn how to keep accounts
Get good at web design or pay someone to be good for you
Understand project management or get someone else who does
Optional but recommended:
Be in or have access to the US
Write